SHIFT|KEY CONTENT™

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Starting now

McDonough Communications, LLC helps financial firms empower their investment messages. 

We specialize in investment research. However, the principles inherent to clear, crisp, and compelling market content cut across the broader financial services industry.

The most important principle is what we call Shift|Key Content™, or the process of engineering the most efficient path for investment analysis to achieve its full commercial potential. 

WHAT WE OFFER

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Content creation

We write short and long-form market commentaries, periodicals, and primers, among other products, in the client's style and voice.

Editorial services

We edit to activate text, unlock its potential, and optimize the entire product for distribution to the target audience.

Executive coaching

We show executives how to leverage their expertise to add differentiated conviction to their messaging.


Product analysis

We critique product suites and offer solutions designed to bolster readability, style, format, and commercial impact.   

Project leadership

We help clients build new publications as part of their ramp-up or to add to their existing editorial cadence.  

Writing seminars

We develop client-specific writing seminars that show participants how to increase their reach and efficiency.

WHAT WE DO

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Analyze

We interview decision makers, analyze sample products, and benchmark our findings against what the client identifies as content goals.

Build

We use that assessment to build a customized plan that we bring to life through refined goals and content. 

Track

We offer continuous consultation as projects track to completion through draft review and publication processes.

LET'S TALK

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Introduce

Your organization, your people, your workplace culture. Describe your content, your audience, your goals. 

Understand

That investment messages are only as good as your ability to compel market participants to seek your unique view.

Remember

McDonough Communications is a venture designed to build new relationships. Start the conversation and let's see where it goes.


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